Welcome to The Shire

Our online store was the first of its kind in South Africa; an official supplier of the Noble Collection™ (Fully licensed by Warner Brothers), with safe and secure online shopping and country-wide delivery, backed by a team of fanatics.

The Shire focuses on Harry Potter, Fantastic Beasts, Game of Thrones and The Lord of the Rings Merchandise and Collectables, with an extensive catalog of products from all four franchises. If there’s something specific you’re looking for from the Noble Collection that isn’t on our site – please reach out to us and we will see if we can help.

We have traded online and at all of your favourite trade shows since 2016, and we have recently closed our KZN store to enable us to continue bringing the magic to all of South Africa.

Harry Potter Collectibles


Fantastic Beasts Collectibles


The Lord of the Rings Collectibles


Other Magical Worlds

Game of Throans – New Arrivals

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